Monday, September 29, 2025
Kevin Roberts
Founder & Design Strategist, Inclusion Creatives — helps business owners make content and brand assets accessible to all users. Solo entrepreneur transitioning from 10+ years freelancing to full business ownership.
Before
Ran projects like a freelancer; no defined business systems or repeatable client process.
Constant underpricing and reactive sales behavior (dropping rates to keep clients).
Couldn’t juggle multiple client projects; chaos and no scalable way to onboard or manage work.
Intervention
Joined The CEO Readiness Room™ to learn business systems and adopt Digital Staffing™.
Guided by Ebony through readiness phases and live sandbox experiments.
Implemented Notion as central operations hub; learned to lead AI “Teams” to handle research and admin.
After (3–6 months)
Shifted from freelancer mindset to business owner decision-making (clear offers, firm pricing).
Cut research & setup time in half by offloading to AI employees.
Can run multiple client projects in parallel with defined stages.
Headspace freed for design strategy and client growth.
“It’s the difference between wearing 20 hats alone and finally running the business you pictured. You get to lead, not drown.” — Kevin Roberts
Resonate?
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